Open RITA
Established in Vietnam with a simple belief: quality juice starts with quality ingredients. From a modest facility and a small team, RITA began producing and distributing canned juice — laying the first brick of what would grow into a trusted beverage brand across the region.
Supermarket
Just one year after launch, RITA earned its place on the shelves of Vietnam’s leading supermarkets. This milestone marked the brand’s shift from local distribution to nationwide retail presence — a defining step that brought RITA juice into the daily lives of Vietnamese households.
More Products
Building on early success, RITA expanded beyond canned juice — introducing new product lines to meet growing consumer demand. From bird’s nest drinks to a wider range of flavors, the brand began diversifying its portfolio, setting the foundation for the multi-category beverage company RITA would become.
Scale Up
With products proven at home, RITA set its sights beyond Vietnam. In January 2008, the brand entered overseas markets for the first time — a bold step toward becoming a global name. In May 2008, RITA shipped its very first international orders to the UK and Nepal, marking the true beginning of its export journey.
Round the World
Following its first shipments to the UK and Nepal, RITA’s reach kept growing. Year after year, the brand expanded into new markets across continents — from Asia to Europe and beyond — bringing the taste of Vietnam to consumers around the world.
PP Bottle
RITA launched its own PP bottle production line, marking a major step forward in manufacturing capability and product quality.
International Prize
RITA’s commitment to quality and innovation earned international recognition, winning the Innovation Prize at SIAL Shanghai — one of Asia’s leading food and beverage trade shows. The award affirmed RITA’s growing reputation on the global stage.
New Factory
To meet rising global demand, RITA opened a new factory in 2016 — expanding production capacity and reinforcing its ability to deliver quality beverages to markets around the world.
Aseptic Products
RITA launched its 200ml aseptic packaging line, with plans for a 1L aseptic format also on the agenda. The initiative was later discontinued as the brand shifted focus to other product priorities.
PP Cup Products
RITA expanded its factory by an additional 50,000 square meters, growing production capacity to support new packaging formats including PP cup products. The line was later discontinued as the brand realigned its product focus.
Global Quality Standards
As RITA’s export footprint grew, the brand achieved a series of international quality certifications — reinforcing its commitment to food safety and manufacturing excellence, and strengthening trust with partners around the world.
PET Product Line
RITA launched a new PET product line, expanding its packaging capabilities to meet evolving market demand and further strengthening its production versatility.
20 Years of Growth
From a small facility producing canned juice in 2004 to a brand shipping products across the globe, RITA marks two decades of growth, innovation, and unwavering commitment to quality — proudly carrying the taste of Vietnam into its next chapter.
New Factories
RITA continues to invest in its manufacturing footprint, opening new factories in Thu Dau Mot and Ben Luc — expanding production capacity to meet growing demand at home and abroad, and setting the stage for the next chapter of growth.
